Blog

You're three months into building your app and $15,000 deep. Then someone asks: "How do you know anyone wants this?" Here's how to calculate if customer research pays off.

Stop waiting weeks to validate your idea. Here's exactly how to find and book 10 customer interviews before the weekend hits using free tools you already have.

Your friends will tell you your startup idea is brilliant because they care about your feelings, not market reality. Real market research means interviewing strangers, testing demand with landing pages, and listening to actual customers—not your supportive social circle.

You've read all the customer development books and know you need to talk to real people, but when you actually try to find potential customers to interview, you hit a wall. We've been there—and after talking to dozens of founders who struggled with the same problem, we decided to solve it.